On Thursday Hinduja Group Major Ashok Leyland introduced Bharat Phase-6 (BS-6) norms for medium and heavy trucks. These trucks are based on cutting-edge modular platforms. New modular truck from the company comes under the brand name AVTR. It’s the first commercial vehicle of its kind in the country to offer many shipping options for customers, ‘cabin suspension,’ driveEventrain’etc. Customers can change trucks, tippers, and tractors in the 18.5 to 55 tons range as needed. Ashok Leyland Chairman Dheeraj Hinduja said, “AVTR will give our customers a different experience and they will be able to take advantage of the modular model. In terms of commercial vehicles, this modular design has taken us onto the global map.
He said in the video call that the company has developed the new platform with an investment of Rs 500 crore. This will enable the company to expand into the international market. Ashok Leyland Managing Director and CEO Vipin Sondhi said, “This modular platform will give us benefits not only in India but globally.” On this platform, the vehicle can be operated from both the right side and left side. He said the company would look to increase exports of these trucks to African and West Asian countries. It will also try to establish its foot in the Commonwealth of Independent States (CIS). The company’s Chief Operating Officer Anuj Kathuria said that the company will manufacture AVTR in its various factories across the country. For this, he has made necessary changes. The company is also focusing on increasing sales and service networks.
“The number of these centers in the year 2010 was 450 which has now risen to 3,000.” We intend to create such a center every 50 kilometres. Ashok Leyland is one of the world’s top 10 truck producing firms and five big bus manufacturers. Currently the company has manufacturing centers in nine countries including the United Arab Emirates, Bangladesh , Sri Lanka, UK, Kenya.