Google feature adds pizazz to how US users locate video content

Google feature adds pizazz to how US users locate video content

Those looking for something to satiate their next video content craving can rest easy as Google recently announced a new feature that can now help users to search and view videos and movies online in future. The feature offers users personalized recommendations of what they want to watch, including movies and TV shows. The feature also recommends app or streaming services that enable accessing content at a specific location online. The new Google search feature is an extension of the company’s existing efforts, wherein it helps web searchers with information about films, TV shows, series, etc.

Google search already has a feature for a movie title or TV show that provides information on ratings and reviews, overview of movie or TV shows and cast. Since 2017, the feature has been enabling users to find where a movie or show can be watched or purchased. This information can be checked by clicking on a “Knowledge Panel” tab situated at the top of the search option results.

However, the new recommendations feature is designed to cater to web searches without particular movie title or show title, but are rather queries such as “what to watch” or “best 2019 movies to watch,” for instance. Further, the user can scroll the list and rate your few favorite movies and TV shows in order to help Google understand your taste and provide customized list.

Users can also customize recommendations further by mentioning the list of subscriptions they have access to. This can include services such as Netflix, Prime Video, Hulu, CBS All Access, HBO NOW and HBO GO, Showtime Anytime, and Starz, among others.

Moreover, the user can provide indications that if they have access to cable TV or satellite subscriptions, and accordingly the new feature will provide the list of movies and TV shows that are available for rent or purchase. It will also list movies or TV shows available for free streaming from online services such as Google Play Movies & TV, Prime Video, iTunes, and Vudu. In addition, it will list network apps such as Comedy Central, CBS, ABC, Lifetime, History, A&E, and Freeform. After giving inputs to Google about starter data such as your interests, type of movies, etc., it will offer future recommendations specifically customized for the user.

The new feature has similar swipe-mechanism as Tinder, that enables the user to rate titles. Right swipe will indicate a ‘Like’ and left swipe will indicate a ‘Dislike’.  The user can ‘Skip’ titles if they have no opinion on a title. The new recommendations feature has been made live few days ago on smartphone for users in US.

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