Microsoft explains the end of its Twitch called Mixer

Microsoft explains the end of its Twitch called Mixer

Microsoft finally decided not to persevere more in the market for video game streaming services and this Monday, June 22, announced the closure of Mixer , its own Twicth. The company founded by Bill Gates had acquired Beam in 2017 as a competition to the service of Amazon and renamed it as Mixer, however, it never reached the necessary flight to solve itself.

Xbox boss Phil Spencer commented that, “ We are grateful for the collective work of the Mixer community to create a welcoming, caring, and positive place from day one. It became clear that the time it took to grow our own live streaming community at scale was out of the question with the vision and experiences we want to offer players now, so we have decided to close down the Mixer operations side and help to the transition of the community to a new platform ”.

One of the things Spencer argued is the need to focus on the upcoming launch of Xbox Series X and its online platforms.
Why Microsoft announced that ” p ara better meet the needs of our community, we are partnering with Facebook to allow the community to make the transition Mixer to Facebook Gaming”.