OnePlus will soon launch its new budget-smartphone market. Recently the company confirmed this and put an end to all rumors and speculation that the company is working on a ‘new, more affordable smartphone product line’ which will be launched first in India and later in Europe. Pete Lau, the company’s co-founder and CEO, revealed the new development via a forum post on the OnePlus community site.The company has also created an Instagram account, which bears the username “OnePlusLiteZThing”, which confirms the launch in July. Lau has not provided any details about the launch of the first smartphone in the new range. However, if we look at the rumors and consider the newly created Instagram account, it will most likely be the OnePlus Z.
Lau said in a forum post- “As we have always tried to innovate, we are going to make a relatively small debut with this new product line by introducing it in Europe and India first, “” But don’t worry, we are also trying to bring more affordable smartphones to North America in the near future. ” OnePlus will have a new product team led by Paul Yu, who is currently the head of its mobile development department. The executive said that the new team would have employees from all over the world. OnePlus started an Instagram account that is currently private, but has four posts, in order to do some publicity before the official launch of the new smartphone line. The latest post on the Instagram account shows the Morse code, which translates to “July”. This suggests that the first smartphone under the new line will debut in July.
Some reports are pointing towards the launch of the new smartphone OnePlus Z aka OnePlus Nord on 10 July. However, these rumors cannot be believed while no confirmation is given from the company. This is not particularly the first time that OnePlus is trying to bring some cheaper products to the market. Even before this, the company launched OnePlus X as a budget smartphone in November 2015, but the OnePlus effort was unsuccessful. Nevertheless, the new move will help in attracting customers who were avoiding buying OnePlus phones due to higher premiums earlier. The company finally began its journey in 2014 as a ‘flagship killer’ manufacturer.