Oreo, the best selling cookies brain in the United States, has partnered with PFLAG to announce its first-ever limited-edition rainbow cookie. The company has released a rainbow cookie to extend its support to the LGBTQ+ community. The rainbow Oreo cookies will not be sold in stores and those who want to get the cookies will have to follow certain steps. These cookies will be given to the first 10,000 people who will share their idea of allyship on social media. For this, people need to post their photos on social media platforms like Twitter and Instagram using #ProudParent + #Giveaway. While sharing the photo, people have to tag #OREO. “Don’t forget to follow @OREO too, the company said in a social media post.
The company said that 10,000 rainbow Oreo ‘rewards will be made available to participants till October 31 or the time all rewards are claimed. The chocolate cookies are filled with crème filling in seven different colors. They will have red, orange, yellow, green, blue, purple, and pink colors of crème. When put together, it will give a feeling of the Pride flag. This initiative is part of the Proud Parent campaign that has been launched to highlight the impact of love and acceptance on LGBTQ+ youth. The company has also released a video highlighting how difficult it could be for people to come out as queer. This video also serves as an example of allyship for the year-long campaign. The video titled Proud Parent explores the relationship between parent and child. It also talks about the challenges one faces while bringing a partner home for the first time.
Brian K Bond, National Executive Director of PFLAG, praised the collaboration with the best selling cookie brand in the United States. “Having a supportive, affirming family along with committed allies is extremely crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people,” Bond said in a statement. Founded in 1973, PFLAG is considered as the country’s oldest LGBTQ+ ally organization. It was first called Parent, Families, and Friends of Lesbians and Gays.