Target Corporation is one of the largest retailers in the US. The company has owned brand portfolio for significant development. As Minneapolis built retailer on 19 Aug unveils a new offering of Good & Gather. Introducing more than 2,000 F&B products, Good & Gather marks Target’s most significant owned brand line so far. The new brand spells the close for some of Target’s current brands, which includes Balanced and Archer Farms. The retailer will reduce the number of Market Store brand products on its tables. The new line of products will slowly roll out through 2020 end. The products will range from dairy and produce to ready-made kinds of pasta, meats, granola bars, sparkling water, and many more. Also, it will be trend-based things like avocado toast, avocado salad kits, and beet hummus.
Target said none of the food products would be prepared with the artificial sweeteners and flavors, high fructose corn syrup, or synthetic colors. The brand was established by Target’s internal team, with invitee input incorporated in the process. In answer to consumer inclinations, the brand is owed as ordering taste, quality elements, and ease, with great value, according to a company press release, guests are very busy also need great-tasting food products they can feel good about serving families, said Stephanie Lundquist, Target’s president of F&B.
The Good & Gather brand is a way of helping the most working families discover the everyday delight of food. Also, the Good & Gather brand is the latest adding to Target’s growing portfolio of owned brands, which to date, contains eco-friendly household essentials line Ever spring, Auden and Collie women’s undergarments, and baby stuffs line Cloud Island Essentials. The company plans to offer more than twenty-five new owned and exclusive brands by the end of 2019. The Good & Gather products will be available in stores and online launch on September 15.